5 ways that blogging can improve your business

Posted by on June 10, 2014
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With today’s advent of social media, it takes a lot of getting noticed to make sure your business is successful. But while you can use Twitter and Facebook with the best intentions, there’s a better way of connecting with your customers that’s both informative and personal – starting your own business blog. Here are five reasons why you can’t afford to be without one.


Search engine optimisation is key when it comes to promoting your business, and nobody knows this better than the media industry, which has to keep its news updates fresh by constantly updating its blogs. Adding comment and opinion pieces can add something different to out of date news stories, and make sure that when users type in common search terms, their blog comes up first.


This is particularly important for personal projects or charity work that needs to update readers on a regular basis. Those who are working to raise money for a cause can update their followers with frequent posts of how much they have raised, and what they are doing or what events they are taking part in to raise the funds. This is also a great promotional tool for the charity itself.



Blogging doesn’t have to be an essay or your life story either – it can be a set of instructions, or a timeline, broken up with numbers and images. For example, if you want to play online games at Euro Palace, their ‘getting started’ page provides a user-friendly set of instructions without bamboozling readers with overly wordy paragraphs.


There’s nothing like a loyal blog following to put you on the map. While some bloggers make their money out of antagonising people (think Perez Hilton), others have gained television fame for their helpful, topical blogs – creating brand awareness in itself. Anti-poverty campaigner Jack Monroe started out publishing recipes for those on a budget, and now has her own newspaper column and book.


When it comes down to it, blogging in business is as much about connecting with your audience as it is informing them, and frequent updates give the business a personal edge rather than just a brand name. Nestlé, for example, is a multinational corporation which more or less promotes itself, but it still finds the time to publish Nestlé Kitchens, keeping users informed with cheerful updates and recipes.

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Posted by Yoav Farbey on Startupmagazine.co.uk