Some tips for designing a beautiful brochure

Posted by on May 14, 2014
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Brochure is a small booklet or pamphlet, containing pictures and information about a product or service.

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An effective brochure can educate your customers, give a good identity and credibility to your company, expand the market and encourage customers to take action.

With Bookimbo you can create your unique brochure for your business. Here are some simple techniques to help you get started.

1. Know your purpose before you start.

Before you start designing, determine how the brochure will be used. Is it for direct mail marketing or for information or to advertise products? You need to know the purpose first. Acquire all the  information for the brochure so that you can choose the appropriate design for it. You should also bear in mind that graphic designing is communication design. Make sure that you are able to give the message directly to those who will receive the brochures.

2. Be unique and creative.

This is very important. Your brochure design should be original, unique and easily recognisable. Look at the competitor’s approach in designing their brochures. Think of a design that will stand out and outshine the rest. Use your creativity to make it unique. 

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3. Know the print size.

Before you start it is important that you know the print size so you can create your design in the right format. We offer 3 sizes to keep things simple for you – Square (148mm x 148mm) A5 Portrait and A5 Landscape (148mm x 210mm)

4. Use high resolution.

For the best quality using high resolution in your layout is essential. If you print a design with low resolution, it will become blurry or pixilated. It may look fine on your screen but it is a different thing when printed. You should use at least 300 dpi on images to ensure sharp and crisp print output. 

Photos are important.  Choose appealing images because the readers will first look at the image before reading the text. This will grab the reader’s attention especially to the important points of the brochure. Never cut corners with images.

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5. Limit your usage of fonts.

Selection of fonts is important. Keep it simple and clean. You don’t need many fonts when you’re thinking of how to design a brochure – just a heading, subheading and body copy font.  Choose the ones that will fit the purpose of the brochure and the company. Remember to use the right font sizes too because brochures are meant to deliver information. Hence, it should be readable and legible. Use bold fonts for headings and do not make your text too large or too small. 

06. Stand out.

Make your brochure stand out. Sometimes the simple ideas are the best. No one would like to read massive blocks of text in a small sheet of paper. So, to make it easier for the eyes, use headlines and bullet points. For whatever purpose your brochure will be used, make sure it is an attention grabber. Use your creativity in doing this. 

7. Make an interesting cover.

The cover is an important aspect in brochure designing. It attracts and welcomes the customer to enter your world of vast information. It should use minimal words and vibrant imagery. You should bear in mind that the front cover is the first thing that the customer will see. Make your cover appealing so that customers will have that urge to pick it.

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